職位描述:
工作定義國際市場經(jīng)理(全球新興市場)負責按世界范圍內(nèi)新興市場(比如南亞,中東,俄羅斯,南美)分析而制定產(chǎn)品的市場策略,協(xié)調(diào)產(chǎn)品相關(guān)的市場活動,決定產(chǎn)品定義,產(chǎn)品價格,以及投入市場的策略來保證產(chǎn)品在市場上的競爭力,滿足客戶需求和達到銷售目標。職位也負責推出產(chǎn)品的策略(包括客戶培訓(xùn))。role definition
international marketing manager(global emerging market) is responsible for defining the marketing strategy based on market analysis for emerging market in the world, such as south asia, middle east, russia, south america,coordinating the marketing activities, determining product positioning, product pricing,and defining go to market strategy to deliver competitive product offering with customer satisfaction and business results. he or she is also responsible for rolling-out the marketing strategy including product training.崗位責任l 從事市場分析和了解按區(qū)域劃分的市場,銷售和客戶需求,競爭對手分析,深入了解行業(yè), 宏觀經(jīng)濟環(huán)境,政府政策導(dǎo)向,和售后服務(wù)需求。2 分析和確定市場趨勢,制定長遠計劃和不同策略情況來確認業(yè)務(wù)發(fā)展機會3 有業(yè)務(wù)拓展能力來涉及新的產(chǎn)品或市場領(lǐng)域,了解主要經(jīng)銷商和合作伙伴。4 劃分產(chǎn)品市場和給產(chǎn)品在市場上定位5 將客戶需求和競爭情況傳達給公司,并轉(zhuǎn)化為產(chǎn)品特點6 和研發(fā)部門交流產(chǎn)品技術(shù)特點,功能。7 確認專家級的醫(yī)生,和大學(xué)或醫(yī)院建立產(chǎn)品演示窗口8 了解市場競爭情況9 支持市場宣傳活動,如展會,產(chǎn)品演示會,用戶會和銷售培訓(xùn)job responsibilitiesl analyzing market based on regional marketing characteristics, sales and customer demand, competitive analysis, industry insight, macroeconomic indicators, government policy, and service needs2 identifying and analyzing trends, creating long-term plans and alternative strategic scenarios to identify growth opportunities for the business3 strong business development skills to enter new product/market segment and understand key channels and players quickly4 conduct market segmentation and product positioning5 communicate customer need and competitive situation, translate it into product feature6 coordinate with r&d about product features, functions7 identify expert doctors, build a strategy for collaboration with reference sites8 lead marketing intelligence processes to have up-to-date information on competitive marketing9 support market promotion activities such as exhibitions, seminars, user group meetings and sales training背景要求學(xué)士或更高的學(xué)歷多于五年工作經(jīng)驗,最好在醫(yī)療設(shè)備行業(yè)。有兩年以上國際市場銷售或市場經(jīng)驗優(yōu)先考慮有核磁,ct, 數(shù)字x光機產(chǎn)品經(jīng)驗英文好很好的溝通技巧注重結(jié)果qualifications/requirements
bachelor or higher degreemore than 5 years working experience, preferably in medical industry,more than 2 years international sales or marketing experience preferably in emerging marketexperience in mri, ct, dris preferred
language proficiency in englishexcellent communication skillsstrong results-orientation工作地點:南京 深圳