職位描述:
工作定義國(guó)際市場(chǎng)經(jīng)理(全球新興市場(chǎng))負(fù)責(zé)按世界范圍內(nèi)新興市場(chǎng)(比如南亞,中東,俄羅斯,南美)分析而制定產(chǎn)品的市場(chǎng)策略,協(xié)調(diào)產(chǎn)品相關(guān)的市場(chǎng)活動(dòng),決定產(chǎn)品定義,產(chǎn)品價(jià)格,以及投入市場(chǎng)的策略來(lái)保證產(chǎn)品在市場(chǎng)上的競(jìng)爭(zhēng)力,滿足客戶需求和達(dá)到銷售目標(biāo)。職位也負(fù)責(zé)推出產(chǎn)品的策略(包括客戶培訓(xùn))。role definition
international marketing manager(global emerging market) is responsible for defining the marketing strategy based on market analysis for emerging market in the world, such as south asia, middle east, russia, south america,coordinating the marketing activities, determining product positioning, product pricing,and defining go to market strategy to deliver competitive product offering with customer satisfaction and business results. he or she is also responsible for rolling-out the marketing strategy including product training.崗位責(zé)任l 從事市場(chǎng)分析和了解按區(qū)域劃分的市場(chǎng),銷售和客戶需求,競(jìng)爭(zhēng)對(duì)手分析,深入了解行業(yè), 宏觀經(jīng)濟(jì)環(huán)境,政府政策導(dǎo)向,和售后服務(wù)需求。2 分析和確定市場(chǎng)趨勢(shì),制定長(zhǎng)遠(yuǎn)計(jì)劃和不同策略情況來(lái)確認(rèn)業(yè)務(wù)發(fā)展機(jī)會(huì)3 有業(yè)務(wù)拓展能力來(lái)涉及新的產(chǎn)品或市場(chǎng)領(lǐng)域,了解主要經(jīng)銷商和合作伙伴。4 劃分產(chǎn)品市場(chǎng)和給產(chǎn)品在市場(chǎng)上定位5 將客戶需求和競(jìng)爭(zhēng)情況傳達(dá)給公司,并轉(zhuǎn)化為產(chǎn)品特點(diǎn)6 和研發(fā)部門交流產(chǎn)品技術(shù)特點(diǎn),功能。7 確認(rèn)專家級(jí)的醫(yī)生,和大學(xué)或醫(yī)院建立產(chǎn)品演示窗口8 了解市場(chǎng)競(jìng)爭(zhēng)情況9 支持市場(chǎng)宣傳活動(dòng),如展會(huì),產(chǎn)品演示會(huì),用戶會(huì)和銷售培訓(xùn)job responsibilitiesl analyzing market based on regional marketing characteristics, sales and customer demand, competitive analysis, industry insight, macroeconomic indicators, government policy, and service needs2 identifying and analyzing trends, creating long-term plans and alternative strategic scenarios to identify growth opportunities for the business3 strong business development skills to enter new product/market segment and understand key channels and players quickly4 conduct market segmentation and product positioning5 communicate customer need and competitive situation, translate it into product feature6 coordinate with r&d about product features, functions7 identify expert doctors, build a strategy for collaboration with reference sites8 lead marketing intelligence processes to have up-to-date information on competitive marketing9 support market promotion activities such as exhibitions, seminars, user group meetings and sales training背景要求學(xué)士或更高的學(xué)歷多于五年工作經(jīng)驗(yàn),最好在醫(yī)療設(shè)備行業(yè)。有兩年以上國(guó)際市場(chǎng)銷售或市場(chǎng)經(jīng)驗(yàn)優(yōu)先考慮有核磁,ct, 數(shù)字x光機(jī)產(chǎn)品經(jīng)驗(yàn)英文好很好的溝通技巧注重結(jié)果qualifications/requirements
bachelor or higher degreemore than 5 years working experience, preferably in medical industry,more than 2 years international sales or marketing experience preferably in emerging marketexperience in mri, ct, dris preferred
language proficiency in englishexcellent communication skillsstrong results-orientation工作地點(diǎn):南京 深圳