工作定義市場(chǎng)部經(jīng)理負(fù)責(zé)按區(qū)域性市場(chǎng)分析而定義的市場(chǎng)策略，協(xié)調(diào)治療類產(chǎn)品（激光和射頻）相關(guān)的市場(chǎng)活動(dòng)，決定產(chǎn)品定義，產(chǎn)品價(jià)格，以及投入市場(chǎng)的策略來保證產(chǎn)品在市場(chǎng)上的競(jìng)爭(zhēng)力，滿足客戶需求和達(dá)到銷售目標(biāo)。職位也負(fù)責(zé)推出產(chǎn)品的策略（包括客戶培訓(xùn)）。role definitionthemarketing manager (therapy products) is responsible for defining the marketing strategy for a geography based market analysis, coordinating the marketing activities within therapy type products (laser and rf), determining product definition, product pricing，and defining go to market strategy to deliver competitive product offering with customer satisfaction and business results. he or she is also responsible for rolling-out the marketing strategy (including training) to the sales force.崗位責(zé)任l 從事市場(chǎng)分析和了解按區(qū)域劃分的市場(chǎng)，銷售和客戶需求，競(jìng)爭(zhēng)對(duì)手分析，深入了解行業(yè), 宏觀經(jīng)濟(jì)環(huán)境，政府政策導(dǎo)向，和售后服務(wù)需求。2 分析和確定市場(chǎng)趨勢(shì)，制定長(zhǎng)遠(yuǎn)計(jì)劃和不同策略情況來確認(rèn)業(yè)務(wù)發(fā)展機(jī)會(huì)3 劃分產(chǎn)品市場(chǎng)和給產(chǎn)品在市場(chǎng)上定位4 將客戶需求和競(jìng)爭(zhēng)情況傳達(dá)給公司，并轉(zhuǎn)化為產(chǎn)品特點(diǎn)5 和負(fù)責(zé)研發(fā)的工程師交流產(chǎn)品技術(shù)特點(diǎn)，功能。6 確認(rèn)專家級(jí)的醫(yī)生，和大學(xué)或醫(yī)院建立產(chǎn)品演示窗口7 了解市場(chǎng)競(jìng)爭(zhēng)情況8 支持市場(chǎng)宣傳活動(dòng)，如展會(huì)，產(chǎn)品演示會(huì)，用戶會(huì)和銷售培訓(xùn)9 有業(yè)務(wù)拓展能力來涉及新的產(chǎn)品或市場(chǎng)領(lǐng)域，了解主要經(jīng)銷商和合作伙伴。job responsibilitiesl developing a market analysis and understanding based on regional marketing, sales and customer demand, competitive analysis, industry insight, macroeconomic indicators, government policy, and service needs2 identifying and analyzing trends, creating long-term plans and alternative strategic scenarios to identify growth opportunities for the business3 conduct market segmentation and product positioning4 communicate customer need and competitive situation, translate it into product feature5 coordinate with lead design engineer about product features, functions6 identify expert doctors, build a strategy for collaboration with universities and reference sites7 lead marketing intelligence processes to have up-to-date information on competitive marketing8 support market promotion activities such as exhibitions, seminars, user group meetings and sales training9 strong business development skills to enter new product/market segment and understand key channels and players quickly背景要求學(xué)士或更高的學(xué)歷（技術(shù)工程，醫(yī)療，優(yōu)先考慮工商管理碩士）多于五年經(jīng)驗(yàn)，最好在醫(yī)療設(shè)備行業(yè)，涉及商務(wù)，技術(shù)工程或臨床。有兩年以上dr, ct等x光類產(chǎn)品經(jīng)驗(yàn)。很強(qiáng)的醫(yī)療設(shè)備技術(shù)知識(shí)，優(yōu)先考慮強(qiáng)的技術(shù)背景。強(qiáng)的項(xiàng)目管理經(jīng)驗(yàn)很好的溝通技巧注重結(jié)果qualifications/requirements bachelor or higher degree (technical, medical and/or mba degrees preferred)more than 5 years working experience, preferably in medical industry, either as commercial role, technical or clinical role.more than 2 years’ experience in x-ray type products such as dr，ct，etc… very good technical knowledge of medical equipment, technical background is preferred.good project management skillsexcellent communication skillsstrong results-orientation工作地點(diǎn)：南京 深圳