Responsibilities: Development of market strategies and of sales material to promote strategies that adhere to regulatory guidelines and are of a maximum benefit to sales force. Positioning product range and managing the strategy to introduce products into marketplace effectively Managing development activities around identified product strategies. Provide in-depth market, industry and competitive analysis of product and ability to make this information relevant to sales force. Develop pricing strategies based on knowledge of pricing / reimbursement policies. Management of investment and allocation of consignment sets. Building relationships with key opinion leaders to support marketing planning activities. Maintain and increase market share, as well as forecast for the future. Training of the sales force/ customer service on how to use and how to sell the product. Represent the interests of the company and perform all duties in a professional and ethical manner. Requirements: Strong Technical understanding and clinical aptitude for the application of the specific products. At least 10 years of sales or marketing experiences in medical industry. Solid understanding of overall market analysis, planning, development and management. Excellent oral and written communication skills, combined with strong computer skills. Experiences of product training for sales or marketing staff is a plus.